What is SEO? (Complete Beginners Guide)

What is SEO?

The Term SEO Stands for Search Engine Optimization. SEO is all about a website and the content on it is compatible with search engines like Google, DuckDuckDo etc. So that they show your website on very first page of the search results page. We don’t need to get into technical details, but the articles on a website can be optimized by inserting the MAIN KEYWORD Multiple times.

What is a Keyword?

A Keyword is a word related to your topic that your are writing your article for and you need to write your keyword multiple times. When Search engines crawl on your article or website and they see a word is placed multiple times on the website or article, it will determine that your website or article is useful for users who search for the keyword – For e.g. “SEO”.

What is keyword density?

Keyword density and placement of keywords are important part of optimizing your article or website for search engines. An article must have good number of keyword density for a search engine to give high rankings to your website or article. (Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results.) After the panda updates, article around 1% keyword density for search engines to rank your website or article high in their search results page. This means that a keyword will be included 3 times in 300 word article. Some clients ask for 2–4% of keyword density. This really makes your article spammy.

What is LSI Keyword?

The Full Form of LSI is Latent Semantic Indexing. If an article has one main keyword in it, it might rank well in search engines but if it has few more relevant keywords, it can attract traffic for those search queries.

The Relevant keyword could be synonyms, secondary keywords or anything related to your main keyword. For example you your keyword is “weight loss”. Related keywords would be weight loss for men, weight loss fast, diet, lose, healthy, belly, fast, exercise, metabolism etc.

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